They’re gonna hate me for this…
I can feel the loathing and spite seeping through the pixels in my LCD already. There’s a battle going on as I type this, one that’s costing American Businesses Millions if not Billions of dollars per year.
The cause?
The US Government, as well as the ISP’s… The effect?
It’s nearly impossible to get good email deliverability on your own these days. It can be so difficult to get an email deliverability rate over a paltry 60% that most businesses are hijacked into paying a premium for list hosting with an email service provider.
See, big email service providers like iContact, Constant Contact, AWeber, and MailChimp have the resources to fight for their deliverability, often using the same exact tactics legitimately that spammers use illegally to improve thier deliverability. I uncovered this newsworthy little deliverability turf war recently, but as the greater IT community knows, it’s been raging for at least the past decade…
The public face of this deliverability war is that of “Government VS. SPAMMERS” – and when you frame what’s going on with that particular set of beer goggles everything looks hunky dory.
“Good, the SPAMMERS are bad and unethical and what they do is illegal, they should be stopped…” But at what cost?
Now, I’m not here to defend any spammers, far from it. I’ll be the first to block and report an unsolicited marketing email. But the reality is that the environment we’re creating on the email delivery landscape is drastically different from how it used to be. Now, if you want 95% deliverability or higher, you generally have to pay through the nose to get it or become a deliverability expert in your spare time.
Legitimate email marketers and entrepreneurs are being treated as SPAMMERS, and these regulations are destroying opportunities to run a truly DIY business online… We’re being forced into the arms of a “deliverability improvement” industry that by all rights shouldn’t exist. In the coming decade, I expect the deliverability issue to come to a head, and when it does I seriously hope that the public is made aware of the cost these regulations and impositions by the ISP’s have on struggling small businesses who need their email deliverability in order to survive. But what I’d like to know is where does the idea of free speech enter into all of this? If your emails are being blocked unjustly, isn’t that just censorship by a different name? It’s enough to make you want to call into a radio station and rant (or write a surly opinion piece)…
The tragedy here is that at the end of the day, I’ll roll over on this issue of deliverability because I don’t have the time, energy or support to fight this thing on a higher level. Thankfully, if you know the right services to use you can still get paid to send email (without sweating your deliverability or getting hijacked with huge fees). The video below will show you how you can get started quickly, profitably, and with A+ deliverability even on a budget of less than $50 per month…
Click here to see it while it’s still online:
==> http://www.ListBuilding.com/deliverability-war
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