We constantly hear people complain that they are promoting a product and are getting hardly any optins and no sales. They can’t figure out why.
Here’s the real answer why:
They are selling to the wrong people.
Consider the Story below and while you are reading it think of how the same concepts apply to your online business. Try to come up with ways you can avoid the silly scene that plays out:
Let’s say you sell hot dogs. You sell hot dogs; you have a hot dog stand. You’ve got the mustard, you’ve got the ketchup, you’ve got the relish, you’ve got the sauerkraut, you’ve got the chili dogs and the Cheez Whiz. You have the whole setup.
You’re good at selling hot dogs. You can sell these things left and right. You’re the best hot dog salesman this side of the Mississippi. Let’s say you have so many hot dog places where you can sell hot dogs that you have to hire an assistant to book all of the gigs. All the music shows, festivals, and different places where you go and sell hot dogs by the thousands, by the tens of thousands.
One day, your assistant books a very promising festival that you’re going to go to to sell your hot dogs. There are going to be 50,000 people packed into a stadium somewhere for some music festival, and you are excited. You know you’re going to sell tons of hot dogs. You go, you set up shop, you’re there early, and you’re ready to go.
The hot dogs are cooked and everything’s ready to go. People start coming in and they start walking right by your cart. It’s 11:30 in the morning and people are just starting to get hungry for lunch, but people are walking right by your cart. They’re walking right by. Some people are looking at you and making ugly faces.
Two hours go by. Everybody else is making money hand over fist, and you find out you’re in a concert of vegetarians. You’re in a concert. All the bands are vegetarian and all the people who came to listen to the music are all vegetarians. You didn’t know. You were advertising to the wrong market.
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