OK, you’re probably wondering, What’s an irresistible offer?
Mark Joyner explained everything about this concept in his book: The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less, and the book is just too good to pass up.
The irresistible offer is an offer that people just can’t ignore. It surrounds something you’ve warmed people up to. In fact, they’re so warmed up, they can’t resist but click to buy.
So, how do you make that kind of offer?
Read through the bodies of your autoresponder messages. Do they interest you? Are you finding any kind of information in them? Are you helping list members in some way?
You should be! Your message should solve some kind of problem that the people in your niche experience sometimes.
Another of my ventures is about ADD (attention deficit). Sometimes, people with ADD have a hard time staying organized, and a story about me using a certain kind of software to solve my problem may also solve their problem. I tell them it’s really, really great, and if it solved my problem, it can solve theirs, too, right?
So, then, what’s your offer? That piece of software, right? I mean, if that software works for me and the people on my list liked my story enough to read through it, don’t you think they would want that software, too? Nothing is better than viral advertising, when one person tells another person about something. If the people on my ADD list trust me, they’re going to want that software, too. I’m telling them how to solve their problem, and offering a tool to do it with. That’s a good offer.
But what if I sent you information about writing and distributing articles to get traffic and links to your site? What if I tell you that it gets tons and tons of free traffic? And by the end of that message, you’re ready to go off and start pounding the keys with all these great article ideas? But then, I told you that it works well for me because I have this awesome submitting software that I use. Would you want that software? You probably would, right?
It’s important to get your audience into what you’re writing–so far into it that they can’t stop reading until the end. And you need to solve a problem for them, no matter how minuscule it might seem. Even if you’re sending out a broadcast message, you should do the same thing. Tell them a story that explains how this thing you’re selling can be useful. What are its benefits?
You can even make one up if you have to.
You can’t use false data to show your results, and other important things. But is it really important that you never had an Aunt Bessie? That can be a storytelling detail because it’s not important. Facts have to be accurate, though, especially about the product you’re selling. And you must have tried it and liked it yourself. Don’t give a false testimonial, either. Just make your message interesting and do a bit of storytelling to surround the facts.
When this formula doesn’t work, it’s because you haven’t set the scene. If I were to write to you about list building and offer you an ADD product. Would that remotely interest you? No! Of course, it wouldn’t.
Nothing works better than solving problems and offering products that enhance the solution. If you do those things, you’ll make as much money as you want to and more.
I highly recommend Mark Joyner’s book to you. It’s not about list building, but it will help you with the sales process involved with list building. Mark’s book is about selling anything you want to sell, something you’ll use in many facets of your online or offline marketing ventures. After you’ve read it, go back and review your autoresponder messages. I’m sure you know just where to make improvements.
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